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banning ads

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Medical Journal Ads: Can You Trust Them?

submitted by: admin on 10/11/2013
  Less than half the claims in ads from top ENT journals are backed by data referenced by the advertiser. The problem is that MDs are swayed by these same ads. A few reputable journals have banned ads, but most have not. Income from journals comes from both subscriptions and from advertisers. Big Pharm knows that for every dollar they spend on an...