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Big pharma whistle blowers do not do so for monetary reasons. However, they often find it difficult to remain employed or find new work. They are punished and often go through divorces, loss of job, loss of friends, and financial ruin.      

Money rarely brings happiness but it is clearly one of the metrics of "success. " Money helps with our basic needs. People who make more work harder to get it and have less time for relationships and relaxation. Our goals guide us in the wrong direction for meaningful purpose in life.      

There is big money and prestige in medical research and examples are cited. About 1.5% of researchers anonymously admitted falsifying data. The clinical consequences are serious.

          The integration of business, planet and society is a clear need for today's culture. Living a life of service brings up important questions about what we're doing today. The economic trap makes it difficult to focus on purpose. Most of us look for purpose that satisfies conventional standards of living. Living an authentic...