A study in the March issue of the Journal of Pediatrics out of the University of Liverpool showed that celebrity endorsements worked very well on 181 kids between the ages of 8-11 when it came to preferring a certain brand of cereal. However, celebrities endorse many products they know little about. Why do we trust them?
Should you believe either John Wayne or the American Medical Association about smoking Camel cigarettes? This is true. During the 1940s and 50s this actually happened. One of the ads that really annoys me is the one where Sally Fields promotes Boniva for osteoporosis. She's a great actress, but she's way over her head when it comes to drugs! Beyonce endorses Coke and Madonna endorses Pepsi.
Most advertisements make a product look far better than it actually is. When it comes to direct to consumer ads for drugs, it is hard to believe that people actually listen to the side effects of the drugs and still go to their doctor requesting it.
